Insurance stocks are down 20%, but Anil Ghelani sees a contrarian opportunity
Benchmarks Nifty22,746.15123.46FEATURED FUNDS★★★★★UTI Aggressive Hybrid Fund Regular Plan-Growth5Y Return8.52 % Invest NowFEATURED FUNDS★★★★★Motilal Oswal Midcap Fund Direct-Growth5Y Return18.82 % Invest NowEnter search…

The proposed changes to commissions and distribution by the Insurance Regulatory and DevelopmentAuthority of India (IRDAI) have added to investor uncertainty, raising concernsover the economics of insurers, agents and digital platforms. But Anil Ghelani, executive director and head of passives and product at DSP Mutual Fund, sees no structural deterioration in the business model. With insurance density still low and valuations under pressure, he believes the sector could be emerging as a contrarian opportunity for long-term investors.
India’s insurance stocks have fallen about 20% this year even as the industry continues to expand, putting the sector at the centre of a debate over valuations, regulation and future growth. The proposed changes to commissions and distribution by the Insurance Regulatory and Development Authority of India (IRDAI) have added to investor uncertainty, raising concerns over the economics of insurers, agents and digital platforms.But Anil Ghelani, executive director and head of passives and product at DSP Mutual Fund, sees no structural deterioration in the business model. With insurance density still low and valuations under pressure, he believes the sector could be emerging as a contrarian opportunity for long-term investors. Edited excerpts from a chat:
The BSE Insurance Index is down around 20% year-to-date despite continued industry growth. Is the underperformance a valuation reset, a temporary sentiment issue or a sign that investors are becoming more cautious about the insurance business model?
I would say all three points are at play in the markets today. But in my view, there is no structural deterioration of the business models and the growth outlook. The BSE Insurance Index does not have any insurance distribution companies but is a mixed basket of both life insurance as well as general and health insurance companies. For these companies, lower distribution costs could temporarily affect volume growth, but lower acquisition costs could eventually benefit efficient insurers. Products having enhanced customer benefits at possibly lower costs, could lead to a customer pull factor for volume growth. Markets often overreact to regulatory uncertainty in the short term and underappreciate structural growth in the long term.
India’s insurance density is only $97 per person, compared with $558 in China. What are the biggest structural bottlenecks preventing faster penetration?
Live Events
Limited awareness and clear understanding of the need for protection is a key reason. Insurance is still often taken as a tax planning product rather than as protection against unforeseen risks, mortality, health and longevity risks. Reaching to customers requires trusted advice and suitable servicing. This is gradually changing with rising incomes, financialisation, digital infrastructure and greater awareness. We have already seen increasing density and gradually penetration will also increase. The IRDAI consultation paper has a clear focus on this and one key proposal is higher commissions for insurance policies sold in smaller cities, towns, and rural areas which will help faster penetration.
Read more: ETMarkets Smart Talk| Largecaps look attractive, but selective mid and smallcaps still offer opportunities: Chandraprakash Padiyar of Tata MF
IRDAI’s proposed changes to insurance distribution and commissions will alter the economics for insurers, agents, brokers and digital distributors. Do you think digital distributors could be the worst affected?
We should first remember that this is a consultation paper, not a final regulation, and the eventual framework may differ. I would not generalise that every digital distributor will be affected equally. The paper proposes tighter commission norms and aligns focus on rewarding “selling effort” over “distribution leverage”. Efficient platforms with strong technology, low acquisition costs, renewal income, customer engagement and diversified revenue streams could adapt better and may even emerge stronger.
On the flip side, tighter commissions can also lead to consolidation in the industry, reduce competition and increase moat of existing players. Can that play out?
As we see margins getting lower in any business, larger scale and operating efficiency become more valuable. For the insurance companies having a brand recall with customers, diversified channels and strong renewal rates may be better placed to absorb the transition. Weaker companies might rationalise operations or exit their relatively less profitable segments. So yes, we can see some consolidation, but we can also see new players entering. The IRDAI consultation paper has proposed lower entry barriers and common digital infrastructure. So, the moat visible today may change in the future.
Read more: Equity today, debt tomorrow: How Mirae Asset’s Life Cycle Fund 2056 plans your retirement
Could lower commissions improve customer value and transparency, or could they weaken distribution incentives and slow insurance penetration?
Better customer value and commercially sustainable distribution should not be viewed as opposing objectives. Both outcomes are possible, which is why calibration matters. The broader regulatory direction appears to be aligning towards better customer outcomes, greater transparency and more sustainable distribution economics. Lower commissions could support better suitability practices and potentially allow some cost savings to reach customers. The new proposed guidelines have a very clear focus on increasing insurance penetration. So, in my view, it will be rewarding selling effort in a very positive way which would strengthen discipline and encourage more rational selling including bringing newer customers under the insurance coverage.
For investors considering a dedicated insurance ETF, how should sector exposure be sized within a broader portfolio, and what are the biggest risks they should understand?
My favourite sweet ‘sandesh’ is in big focus this month. But I would never skip my lunch for it, at best instead of just 1, have 2 pieces with my lunch. A dedicated sector ETF is like your sweet dish. You can use it to complement a diversified core portfolio, not replace it. A well measured 5 to 10% of your equity allocation may be appropriate, depending on your risk appetite and investment horizon. A single sector index fund or ETF carries concentration risk. The key risk is that the insurance sector grows slower than expected despite the apparent opportunity. The second risk is valuations – at times even if business grows well in a structurally attractive sector but still, we can have low stock price returns depending on the valuations at the time of buying.
Do you think that most of the regulatory risk in the industry is already priced in and that insurance could be a good contra bet at this stage?
With the consultation paper now released, the uncertainty is clear and most of the risks appear to be priced in. But the final implementation may change the forward earnings estimates. We will have to wait for that. As of today, with the growth potential and relative undervaluation since the start of 2026, we have a strong case for a contrarian opportunity: weak sentiment, reasonable valuations and structural growth potential. In my view, insurance is among the more interesting contrarian sector opportunities today, provided you have a long horizon and are prepared for some volatility in the near term.
Add as a Reliable and Trusted News Source Add Now!
(You can now subscribe to our ETMarkets WhatsApp channel)
Read More News onDSP Mutual FundAnil GhelaniIRDAIInsurance Regulatory and Development Authority of Indiadigital insurance distribution
(What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .)
Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price
...moreless(You can now subscribe to our ETMarkets WhatsApp channel)
Read More News onDSP Mutual FundAnil GhelaniIRDAIInsurance Regulatory and Development Authority of Indiadigital insurance distribution
(What's moving Sensex and Nifty Track latest market news, stock tips, Budget 2025, Share Market on Budget 2025 and expert advice, on ETMarkets. Also, ETMarkets.com is now on Telegram. For fastest news alerts on financial markets, investment strategies and stocks alerts, subscribe to our Telegram feeds .)
Top Trending Stocks: SBI Share Price, Axis Bank Share Price, HDFC Bank Share Price, Infosys Share Price, Wipro Share Price, NTPC Share Price
...morelessPrime ExclusivesInvestment IdeasStock Report PlusePaperWealth EditionThe ABCD of the US mid-term elections – Part 1: Why it matters across the globe
Onion inflation at 108%? Yes, but not really. What is different this time?
Curbing rupee bets: What the RBI’s new rules mean for the hedge-now-or-wait question
Brinjal, buffalo, bacteria: Inside India’s pay-for-nature system
Homebuyers wait as NCLT panel picks holes in unfinished Jaypee projects
The NBFC saga - Part 3: How one default in 2018 changed the way RBI reads risk
- 1
- 2
- 3
& personalised newslettersLogin NowUnlimited AccessStarting @ Rs120/monthGet access to exclusive stories, expert opinions &
in-depth stock reportsSubscribe NowET
Unlock Access to All Exclusives with ETPrime FREE TRIAL
15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers
Trial offer expiring in00 : 05 : 00
I'd rather pay ₹2599 nowUh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Prime Account Detected!
It seems like you're already an ETPrime member with
Login using your ET Prime credentials to enjoy all member benefits
Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.
Unlock ETPrime's Exclusive Stories Today!
Big Price Drop! Flat 40% Off
Student Only OfferAlready a Member? Sign In nowAlready a Member? Sign In nowAlready a Member? Sign In nowOffer Exclusively For You
Save up to Rs. 700/-
ON ET PRIME MEMBERSHIP
Avail OfferOffer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail OfferOffer Exclusively For You
Get 1 Year Free
With 1 and 2-Year ET prime membership
Avail OfferOffer Exclusively For You
Get Flat 40% Off
Then ₹ 1749 for 1 year
Avail OfferOffer Exclusively For You
ET Prime at ₹ 49 for 1 month
Then ₹ 1749 for 1 year
Avail OfferSpecial Offer
Get flat 40% off on ETPrime
Avail OfferAvail OfferClaim NowAlready a Member? Sign In nowNeed Assistance?
Connect with an ETPrime expert for personalized support and guidance
+91 9484700004'; }); } if(listing) { var h3 = "You tried reading " + listArr.length + " locked stories in the past " + threshold + " days.", h4 = "Become an ET Prime member and don't miss out on these exclusive stories."; var html = '' + h3 + '
' + h4 + '
- ' + listing + '
What’s Included with
ETPrime Membership
1Exclusive Insights That Matter
Uncover the truth with our investigative stories
Make strategic moves using the real-world case studies
Read industry-specific stories to identify emerging trends
Spot opportunities with in-depth insights that matter
Trump temper on H-1B visas is forcing Indians to do these things to stay put in US
What Adani’s US indictment means for India Inc’s overseas fundraising
Why veterans like Reliance, L&T are on acquisition spree? Aswath Damodaran has an answer.
Will China’s dollar bond sale in Saudi Arabia trump the US in financial world?
Huawei launches its own OS to compete with Google and Apple. But can it win beyond China?
The problem with lab grown diamonds
Why a falling rupee is a better option for the economy
A list of top 20 momentum stocks that have delivered massive returns in one year
2Invest Wisely With Smart Market Tools & Investment Ideas
Alpha Trade
Get daily trade ideas from SEBI-registered research analysts.
Investment Ideas
Grow your wealth with stock ideas & sectoral trends.
Stock Reports Plus
All-in-one stock research with Stock Score, peer comparison & key signals.
BigBull Portfolio
Get to know where the market bulls are investing to identify the right stocks.
Stock Analyzer
Check the score based on the company's fundamentals, solvency, growth, risk & ownership to decide the right stocks.
Market Mood
Analyze the market sentiments & identify the trend reversal for strategic decisions.
Stock Talk Live at 9 AM Daily
Ask your stock queries & get assured replies by ET appointed, SEBI registered experts.
3Stay informed anytime, anywhere with ET ePaper
ePaper - Print View
Read the PDF version of ET newspaper. Download & access it offline anytime.
ePaper - Digital View
Read your daily newspaper in Digital View & get it delivered to your inbox everyday.
Wealth Edition
Manage your money efficiently with this weekly money management guide.
TOI ePaper
Read the PDF version of TOI newspaper. Download & access it offline anytime.
Deep Explainers
Explore the In-depth explanation of complex topics for everyday life decisions.
Health+ Stories
Get fitter with daily health insights committed to your well-being.
Personal Finance+ Stories
Manage your wealth better with in-depth insights & updates on finance.
5Enjoy Complimentary Subscriptions From Top Brands
Stream new documentaries from all across the world every day.
Stories you might be interested in
Figures reflect the source report and its stated period. This article is for information and is not investment advice.



